One of the ingredients to getting sites to rank higher is to have a fast-loading page. Obviously, the search engines like to recommend sites to their customers (the end-user) that load fast. You could imagine if Yahoo!, Google or Bing recommended (or ranked) web sites that took a long time to load.

So how do you get your site to load quickly?

Javascript

Normally we recommend against having too much JavaScript on your page. Now this doesn’t mean that you can’t have JavaScript. It simply means that if you want to use JavaScript for some kind of fucntion such as rollover menu buttons, form validation or banner rotation, then you should call the script from an external file. This will be one line of code in the source of your web site that basically tells the external file to operate.

Image Issues

We often get people who have large images in their web site that have been scaled as opposed to resized. Obviously the best software to get for resizing is Photoshop. But you can also use the free software called Gimp which is free. As a rule, try to resize the images to a resonable size. I would say that you should not try to go over 75kb in images on the front page of a web page if you want it to rank well.

It has been known for a long time that the more links you have to your site the more prominently your site will rank. It is not a matter of trying to instantly go and get as many bulk links as you can – this would lead to disaster. You need to grow your linking strategy over time this will give the best long term results. If your site suddenly appears with 2,000 links pointing to your site overnight, then the search engines are going to know something fishy is going on.

Link Relevancy

The inbound links that you do get should be relevant to the content of your web site. Search engines place little value on the link if it is not relevant. In fact, it can actually take you a step backwards – and that is not the way you want to go. Rankings are vital so make sure you heed the Golden Rule:  Stay away from link farms and free for all link sites. Search Engines hate these sites. If you get some links from there, it very well could see you banished into the black hole of search engine rankings. Possibly for good.

Article Marketing

Promotion through ezine articles does two things. Most articles get great traffic from people searching the article site. It also provides a great way to get quality links to your own web site. These two benefits alone are great reasons why article writing is a fantastic way to boost your site’s ranking through links from articles.

Internet Marketer offers a professional link building, article writing and article submission service that is second to none. Give us a call to see how we can lift your search engine rankings and business.

When you get targeted visitors to your site, the next thing that you want to do is convert them to clients.

The fact is that the majority of people who come to your web site will not visit you again. That is why you need to capture their details immediately. That way, you can direct them back with special offers and important news. Most people either buy or contact between the 8th – 12th visit to your site. This means that you have to get them back in order to build a relationship with you so that they feel comfortable either buying, picking-up the phone to call or contacting you some other way.

You will need to think about what you want to achieve before you go and launch a massive email campaign. For example, you need to know about what to offer – at least for the sign-up (or opt-in) box.

When you want people to join your mailing list (client database) it is a good idea to offer a little bribe to sweeten the deal. Provided that the free information that you are offering is helpful people will like you more  The offer may consist of a mini-course, a report or maybe some kind of trial. Whatever it is, if it is free and it is helpful your audience will love you for it and you will boost the amount of subscribers.

Good Luck

Researching the most effective keywords is essential and directly determines the quality of your online marketing campaign. You can search for effective keywords in Google. This search tool is usually for people wanting to create a relevant keyword list for their Google Adwords PPC campaign.

Organic Searches

The fact is that most searches performed on the Internet are local searches. No longer are people searching for their service, e.g. “web designer”. The fact is that people are searching for the service in their particular area. For Example, people now are searching more for “web designer gold coast”.

Bulk of the Traffic

Sure, being ranked in the top 10 in Google for the search terms “web designer” is great. But let’s be honest, if you were in the top 10 rankings in Google for “web designer” you probably wouldn’t have enough time to be reading this.

But if you are a web designer on the Gold Coast, it may result in a lot of traffic, but that traffic will not be qualified. Qualified traffic is the backbone of any business – online or bricks and mortar.

Qualified Traffic

If you haven’t got qualified traffic, your efforts may be focused in the wrong area. We always recommend to our clients that we need to specifically targeted the audience. Quite often this means that localising the search is half the battle.